How can online sales help maintain employee or customers loyalty?

Online sales attract attention, but in order to gain a loyal customer, you need to convince them with more than just a price reduction.

• How does the SilentClicks tool help build long-term relationships with customers?
• Can internal company sales foster employee loyalty?

Find out how to use specialized online sale tool SilentClicks to implement a strong brand building strategy.

Online sales and maintaining customer relationships

Huge competition among e-stores makes it increasingly difficult to win customers, and it’s even more challenging to keep them interested and establish a long-term relationship with them. 

Low prices attract the attention of potential buyers, but by holding a typical sale, you are giving customers a proposition, similar to the millions of others available at your fingertips. If you want to ensure that you maintain a long-term relationship with your customers and keep them eagerly coming back, you can use a specialized online sale tool – SilentClicks – to do so. 

By creating a new sales channel on SilentClicks, you can provide your customers with unprecedented benefits, by:

Loyalty program

Only your invited users can participate in SilentClicks auctions. You can use the tool to create an innovative loyalty program for so-called golden customers. An offer based on access to special shopping opportunities attracts attention and encourages a relationship with your brand. 

Customers who leave their email address can be invited by you to participate in SilentClicks auctions, where you present special offers: sales, limited editions of products, collection endings or single items.

Attractive prices

The SilentClicks sale tool allows you to create a new sales channel for your brand on the basis of special offers. You can create your auctions by choosing one of the available types:

• Buy Now – an attractive price, set by you in advance,
• Auction (English or with advance) – the minimum price of unique product, which you set yourself, where the final price is bid by auction participants.

Limited products

Your special offer for loyal customers doesn’t have to be an ordinary sale. You can place products in your sale area that are not in your brand’s standard offer. This will make customers with access to KupTam feel special and appreciated.

Possibility of bidding

Bidding on SilentClicks makes auction participants engage in your sale for a longer period of time. If a customer wants to get the product they want, they have to spend time watching the auction and drive up the price. Customers who manage to win the auction feel special, and those who lost will pay even more attention to subsequent auctions.

The online sales tool, SilentClicks, will allow you to catch the attention of your customers and build a strong brand that offers much more than seasonal price reductions on publicly available.

Sales for employees

SilentClicks was created to facilitate the process of selling out in companies, which, despite appearances, requires good organization. When preparing such a sale, it is important to consider not only the presentation of a list of available items, but also the communication aspect. It is also worthwhile to provide a uniform shopping experience for every employee, regardless of whether they work remotely or stationary. 

You can easily sell unnecessary equipment – depreciated fixed assets, but also organize charity collections and similar events – through an online sale tool.

Access to internal shopping opportunities for your company’s employees brings many benefits, including:

Purchasing equipment at a bargain price

Employees can purchase the items you have on display at a bargain price. Electronics sales are a common practice in companies, but with the help of KupTam, you can reach every employee and provide them with a full list of available equipment and invite them to participate in the auction.

Build an engaged community

If you decide to have recurring or event-based online sales through SilentClicks, you can count on the involvement of your employees, both desktop and remote. This is another option for your company that supports the opportunity to build relationships with employees and strengthen ties, both with the organization and between colleagues.

The ability to participate in company events online

Your company can use the SilentClicks tool to create online events that allow you to gather more stakeholders – remote employees are not excluded from charity events or internal sales, as they can participate from anywhere.

Auctions on SilentClicks – benefits for participants

Creating sales auctions on SilentClicks brings many benefits to their participants, which at the same time support the process of maintaining their loyalty to your company. 

Auction participants can be both your customers and employees, but the basic benefits for users of the SilentClicks tool are identical for both groups. These include:

• Special offers

Access to offers prepared only for selected customers or for a closed group of employees of a given company is perceived by them as a distinction that helps bring the participants of your auctions closer to your brand. That’s how psychology works – granting access to something positive that not everyone can experience is an expression of appreciation.

• A sense of appreciation

Customers in a loyalty program, with access to special shopping opportunities, feel recognized and appreciated, thus increasing their brand loyalty.

According to the Power of Appreciation 2021 report conducted by HRM Institute, only 54% of employees feel appreciated, while as many as 99% would like to be appreciated at their company.

By creating sales events or charity collections online, all employees are involved and everyone gets the opportunity to participate in company events, whether they work in the office or are employed remotely. With SilentClicks, events that bring an employee closer to their company are available to everyone, on an equal basis.

• Attractive prices and auctions

Nothing contributes to a good mood more than the opportunity to get a valuable item at an attractive price. With SilentClicks, auction participants can count on exceptional discounts or bid an attractive price for their chosen item. The involvement and enjoyment of the sale are positive values that benefit all SilentClicks users – both organizers and participants.

Summary: How do online sales on SilentClicks support the process of building customer and employee loyalty to the company?

A specialized online sales tool, SilentClicks, is designed to support the sales process on both sides – the seller and the buyer. By choosing to use SilentClicks, you strengthen customer or employee loyalty to your brand, by:

• Engagement
• Appreciating
• Providing attractive offers
• Organizing events that can be attended from anywhere
• Creating a positive experience

Try out SilentClicks and see how you can easily ensure that your employees or customers are attached to your brand.