Off market

How to sell off the market?

In the dynamic business world full of challenges and constant change, discovering new ways of approaching sales and growth is essential. Among these innovative strategies, the concept of off-market has a unique place. What is this enigmatic term, and how can it contribute to business growth?

In this article, we will delve deeper into the topic of off-market sales. Not only will we consider why the off-market strategy is gaining popularity outside the real estate sphere, but we will also analyze in which other industries it can be applied.

Off-market – what does it mean?

Off-market sales is a sales model that involves transactions carried out outside the traditional marketplace. It emerged as a response to the needs of those who were looking for a more discreet and targeted way to sell their products or services.

Nowadays, it has a much wider application—from direct property sales by estate agents to closed charity auctions.

What are the advantages of off-market sales?

Off-market sales bring a number of significant benefits. In the first instance, it enables rivalry and the associated pressure on pricing to be avoided. Under this transactional model, the process takes place in a calm atmosphere, allowing salespeople to focus on improving the quality of their offer and building lasting relationships with their customers. In addition, off-market sales are perfectly suited to the expectations of people who value privacy and do not want their transaction information to be publicly available.

Not insignificantly, off-market sales are also an excellent option for those seeking to generate additional revenue from depreciated equipment. An example of this is the use of an auction model, targeting employees, which enables the creation of new revenue streams.

Accordingly, valuable aspects of off-market sales include increasing transaction efficiency, building business relationships based on trust, and creating innovative revenue-generating opportunities.

The use of off-market sales

The off-market sales model finds application in a variety of sectors. For example, in the real estate sector, this discreet model enables transactions without being published on public announcement platforms.

In wholesalers, on the other hand, silent sales are an exceptional way to manage excess stock by offering attractive prices to loyal customers. Such activities strengthen business relationships and, at the same time, enable the disposal of less marketable products.

The sophisticated market segment associated with luxury goods also finds its place in off-market sales. Restricting access to offers to only selected buyers adds uniqueness, which further enhances the attractiveness of offers.

It is worth emphasizing that companies in various industries can use this feature of off-market sales to create a sense of exclusivity among selected customers by bypassing conventional distribution channels.

In addition, off-market sales find significant application in situations where public disclosure of the transaction could adversely affect the company’s reputation or disrupt its business. In this way, the off-market model becomes not only a business tool but also a reputation and risk management strategy.

How to sell off the market?

Direct model

Conducting off-market sales is a complex process that requires a strategic approach and unique skills. The detailed approach to off-market sales depends on the specifics of the offering and the expectations of potential buyers.

An example that clearly illustrates the essence of off-market is exclusive properties. Premium clients have a strong preference for a personalized approach, avoiding the need to browse through numerous offers and view multiple properties. For them, the ability to tailor a property to their individual needs is a key factor.

Keep in mind that in the direct model, the off-market sales process is usually more time-consuming, requiring engagement and direct contact with potential buyers. Relationship building and individual negotiation of terms become the focal points of the process, allowing the best results to be achieved.

Effective off-market sales in this type of model would benefit significantly from the support of a suitably adapted IT system, enabling agents to focus on customer service and relationship building. An undoubted added value would be the ability to use off-market property databases, with a booking function and filtering according to well-defined criteria.

Off-market sales online

In the case of online off-market sales, the use of this model can be put to excellent use when selling off staff equipment or disposing of surplus stock. SilentClicks provides an ideal tool for presenting off-market offers, allowing customers to browse and purchase at their convenience, anywhere, at a convenient time.

Running an off-market sale online requires the adoption of a suitable IT system, providing both convenience and security for private auctions. It is advisable to choose a simple and intuitive system to make the process quick and efficient.

In terms of tools, SilentClicks presents itself as an exceptional option for off-market sales. Its functionality allows bids to be created instantly and selected participants to be invited to take part in the auction. Importantly, it guarantees full discretion, while maintaining the convenience of a typical online shopping experience.

With SilentClicks, running an off-market sale becomes easier than ever – simply post offers, invite selected buyers and enjoy not only financial profit but also the strengthening of business relationships. Thanks to its discretion and convenience, the online off-market sales model proves to be extremely versatile and finds a wide range of applications, such as closed charity auctions, the sale of parking spaces or garage halls to residents of a given location, as well as auctions conducted by bailiffs, the sale of post-lease cars, auctions of depreciated office equipment, or special promotions for selected customers.

Summary

In summary, the off-market sales strategy is perfectly suited to discrete sales. Although often associated with the exclusive property market, it has significant application in other sectors, including the disposal of surplus stock and the sale of depreciated office equipment.

This approach allows transactions to proceed quietly without market pressures. What is more, it is an effective tool for building lasting relationships and addressing offers to selected, closed groups of buyers. With the use of modern applications such as SilentClicks, this process can become easy and convenient.

The future of renewed technologies: shaping environmental responsibility

The future of renewed technologies: shaping environmental responsibility

Renewed technologies are becoming increasingly significant in today’s society, which strives for sustainable development and […]

Recommerce – solutions for surplus storage from a social responsibility perspective

Recommerce – solutions for surplus storage from a social responsibility perspective

Stored goods in warehouses, especially end-of-collection items or products that haven’t gained popularity, often pose […]

Sustainability through recommerce: benefits for companies and the environment

Sustainability through recommerce: benefits for companies and the environment

Recommerce – the sale, purchase, and refurbishment of used products – is a tool to […]

How to support corporate social responsibility through recommerce? 

How to support corporate social responsibility through recommerce? 

Faced with the global challenges of climate change and loss of natural resources, companies are […]

Recommerce as a strategy for surplus inventory management: Resource Optimization and Sustainability

Recommerce as a strategy for surplus inventory management: Resource Optimization and Sustainability

Complicated supply chains and volatile market trends pose numerous difficulties for companies, which is why […]

The economic and environmental benefits of recommerce: the case of a technology company

The economic and environmental benefits of recommerce: the case of a technology company

In today’s dynamic business world, there is a concept that is gaining more and more […]

Recommerce – what is it and what benefits can it bring to your company?

Recommerce – what is it and what benefits can it bring to your company?

Recommerce offers numerous advantages, including environmental protection, cost savings, enhanced company reputation, and product accessibility. […]

Where to sell surplus inventory – an effective sale on SilentClicks

Where to sell surplus inventory – an effective sale on SilentClicks

Surplus inventory can affect almost any business that deals in goods. The problem of stockpiles […]

How to create special offers using a specialized tool for in-company sales, SilentClicks?

How to create special offers using a specialized tool for in-company sales, SilentClicks?

Special offers attract attention and allow you to increase revenue in your business, but not […]

How to use SilentClicks to create a new sales channel?

How to use SilentClicks to create a new sales channel?

More sales is every salesman’s dream, but it’s not always profitable to create new sales […]

How does a specialized in-company sales tool help minimize warehousing costs?

How does a specialized in-company sales tool help minimize warehousing costs?

Warehousing costs are the bane of every business, both in product sales and service industries. […]

What are the benefits of using a specialized tool for in-company sales?

What are the benefits of using a specialized tool for in-company sales?

Internal selling in a company is a common practice, but it is not always done […]

How can online sales help maintain employee or customers loyalty?

How can online sales help maintain employee or customers loyalty?

Online sales attract attention, but in order to gain a loyal customer, you need to […]

What are the benefits of an online sales tool for employees and clients?

What are the benefits of an online sales tool for employees and clients?

Online shopping is already an everyday occurrence, but access to special sale offers and the […]

How do you use closed online auctions to sell products with a limited expiration date?

How do you use closed online auctions to sell products with a limited expiration date?

Products with a limited shelf life sometimes pose a challenge for retailers, who need to […]

What are ways to sell seasonal products quickly?

What are ways to sell seasonal products quickly?

The sale of seasonal products requires appropriate development of activities and a plan for customer […]

Case study. Changing the location of the company. How to get rid of unnecessary furniture?

Case study. Changing the location of the company. How to get rid of unnecessary furniture?

Information about the client’s company International technology company: IT services, hardware. Challenge  Changing the location […]

Surplus inventory – how to sell backlogged goods?

Surplus inventory – how to sell backlogged goods?

Backlogged goods and end-of-collection items that are not particularly popular can be a challenge even […]

What to do with used computers and laptops in a company?

What to do with used computers and laptops in a company?

Aging electronic equipment in a company can be a problem – computers and laptops that […]

What are the most common mistakes when selling out internally and how to avoid them?

What are the most common mistakes when selling out internally and how to avoid them?

An internal sale is an excellent opportunity for companies to get rid of products that […]

How to use SilentClicks to prepare a special offer for customers?

How to use SilentClicks to prepare a special offer for customers?

Creating special offers for customers is a way to stand out among your competitors. By […]

How to make a warehouse sale for contractors?

How to make a warehouse sale for contractors?

Warehouse sales for contractors are a great opportunity to get rid of unnecessary inventory and […]

Case study. Increasing revenue by €23,000

Case study. Increasing revenue by €23,000

We prepared a dedicated implementation of the SilentClicks, thanks to which the client was able to conduct 100 auctions of depreciated laptops for the benefit of employees.

What are the types of auctions, and what is the difference between them?

What are the types of auctions, and what is the difference between them?

A specialized tool for in-company sales, SilentClicks, allows you to create offers in three available […]

What factors should you consider when selecting a tool for in-company sales? 

What factors should you consider when selecting a tool for in-company sales? 

An in-company sales involves selling products or services to employees, customers or business partners at […]

Case-study. Sale 2% of total inventory annually.

Case-study. Sale 2% of total inventory annually.

In response to the business needs of FEMAX, we implemented a specialized tool for in-company sales SilenClicks. This provided a new sales channel for business customers to effectively sell off unnecessary products.

What is a specialized tool for in-company sales?

What is a specialized tool for in-company sales?

Organizing an online in-company sale with the SilentClisks is a great way to sell your unused equipment to your employees, prepare a sale for your golden customers or organize a charity auction.