How do you use closed online auctions to sell products with a limited expiration date?

Products with a limited shelf life sometimes pose a challenge for retailers, who need to guarantee their sales within a certain period of time. When the goods are not in sufficient demand, it becomes necessary to carry out additional measures to accelerate their turnover.

• How to sell products with a limited shelf life thanks to SilentClicks?
• How not to lose money on products that are about to expire?

Check how the specialized tool for in-company sales, SilentClicks, will help you find buyers for products that need to be used within a short time of purchase.

How to sell products with a short expiry date online?

If the problem of losses on products with a short expiration date also concerns you, you should find a way to sell quickly and efficiently, which will not only allow you to get rid of excessive assortment in a timely manner, but also reduce losses in your business.

SilentClicks is a tool with which you can easily create a new online sales channel. You can create a sales zone for your favorite customers, where you will place products, for example, 2 weeks in advance with regard to expiration dates. 

According to FAO reports, about 1 billion 300 million tons of edible food is wasted in the world every year.

The specialized tool for in-company sales, SilentClicks, is also an excellent way to create opportunities for contractors cooperating with manufacturers and for wholesalers. If you know that your contractors can process products with a limited expiry, you can create bidding auctions for them, in which they could buy goods at a lower price, attractive for you also, at the right time.

Closed online auctions – a way to sell quickly

Fast and effective online sales is a way to minimize losses on products with a limited expiration date. The use of the SilentClicks closed sales tool allows you to automate the sales process and speed it up. At the same time, SilentClicks encourages customers and contractors to use your offers.

Creating an auction on KupTam is simple and takes little time, and you can sell more effectively. Opening an online sale of products with a limited shelf life will bring you benefits such as:

#1 Minimizing losses

The new sales channel, where you create product offers well in advance, allows you to increase interest in the goods and sell products with a limited shelf life at the optimal time.

#2 Building long-term relationships with customers

Inviting your favorite contractors or regular customers to participate in the auctions of your products will strengthen their attachment to your brand. Regularly creating offers with products with a limited shelf life will allow you to build a community around your brand that will eagerly look for new opportunities.

#3 Automation of the sales process

By creating online auctions on SilentClicks, you reduce the effort of informing about promotions. Your sales zone is available to invited participants – when you update the list of products, you can automatically email them notification.

An additional advantage of selling on SilentClicks, which supports sales automation, is the ability to choose one of three types of auctions:

• Buy Now
• English bidding
• Bidding with progress

For more information on auction types, click here:

#4 Customer activation

By giving customers the opportunity to participate in special events, i.e. sales of products with a limited shelf life, you can expect a lot of interest. Factors conducive to customer activation include:

a sense of uniqueness – the offer addressed only to selected customers gives them the feeling that they are participating in a special action to which not everyone has access, which increases engagement;

the ability to bid prices – customers who want to buy a product in your auction must actively participate in the bidding process;

regular update of the product list – regularly adding new products to your auctions makes customers often visit your sales area, looking for deals.

An active customer is a customer who returns to your store more often and becomes attached to your brand. Thanks to SilentClicks, you can start building a new, thriving and effective sales channel, liked by customers.

#5 Maximize your potential profit

Auctions on SilentClicks not only reduce losses in your company, but also contribute to maximizing the potential profit. You set the minimum amount you want to get for a given product, and auction participants raise the bid to gain the right to buy it. KupTam does not charge a commission on sales, so all profit goes to your business.

It is worth emphasizing that online shopping is currently extremely popular and liked among consumers, due to its convenience. Therefore, using SilentClicks, you have a chance to use the potential of online sales and encourage customers to actively, regularly participate in your brand’s sales events.

Key Takeaways: How to effectively sell products with a short expiry date?

To avoid excessive losses on products with a limited shelf life, use the specialized tool for in-company sales, SilentClicks, and encourage customers to actively participate in your auctions.

SilentClicks allows you to open a sales channel for products with a short date and allows you to:

• organization of sales in advance
• quick notification of auction participants about new offers
• creating closed auctions for selected clients/contractors
• minimizing losses in your company
• maximizing profits from product sales

Try out SiletClicks for free. Just after logging in, you’ll create your first listing using an easy-to-use interface.